A legacy of stewardship

About The Bitter End Foundation

We are committed stewards of our planet’s oceans. We support the continued success, unique needs, and well-being of seaside communities by providing in-kind, financial, and educational support, protecting sea life, undersea and surrounding habitats, and encouraging conservation efforts.

We are the non-profit affiliate of the Bitter End family of companies, including Bitter End Yacht Club in the British Virgin Islands and US-based Bitter End Provisions.

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About The Bitter End Foundation

We are committed stewards of our planet’s oceans. We support the continued success, unique needs, and well-being of seaside communities by providing in-kind, financial, and educational support, protecting sea life, undersea and surrounding habitats, and encouraging conservation efforts.

We are the non-profit affiliate of the Bitter End family of companies, including Bitter End Yacht Club in the British Virgin Islands and US-based Bitter End Provisions.

We started out in September of 2017 as the Bitter End Irma Relief Fund, responding to the catastrophic impact of Hurricanes Irma and Maria. These storms decimated our 50-year-old resort and devastated the lives of the people who live and work in Bitter End’s home, the British Virgin Islands.

The response to our fundraising efforts made us realize that Bitter End should have a much larger philanthropic mission. Our goal for the Bitter End Foundation is that it become a meaningful and long-term force for positive change in communities like ours that are inextricably connected to the sea.

To make a tax-deductible donation to the Bitter End Foundation, click here(opens in new window). For more information on the Foundation, please reach out to Kerri Quinn Jaffe at kjaffe@beyc.com.

We Believe

Humankind has an innate connection and responsibility to the sea.

Bitter End is more than a place--it is a global community of kindred spirits who share a passion for the sea.

We all have a profound duty to care for both our environment and our communities.

We Act

Community has always been the heart of Bitter End. It transcends our uniquely awesome spot on the shores of North Sound. No hurricane can alter the innate beauty of the place, nor the passion of our team and enthusiasts. We are rebuilding Bitter End from the ground up, and that includes the important work of supporting our local community, its institutions, and conservation efforts.

Provisions for Good

Bitter End Provisions was created to provide water sports enthusiasts with the gear they need to get the most out of their time on the water. None of this would be possible without the water itself, which in today’s world faces real and growing threats from pollution and climate change. That’s why our mission includes taking care of the seas and the communities that depend upon them.

Every time you make a Bitter End Provisions purchase, we donate $1 to the Bitter End Foundation in support of our BVI community as well as the stewardship of our planet’s marine environment.